
Who is Les Gold’s spouse Lili Gold? Biography, wiki, net worth & recent updates.
Lili Gold runs an American Pawn Shop. She is a prominent figure in the Gold family. Her birth date is June 20, 1950, and she hails from the United States.
Lili is also renowned for co-managing American Jewellery & Loan with her spouse Les Gold, who has featured on the truTV reality series Hardcore Pawn.
Lili Gold Biography & Profile Overview
| Name | Lili Gold |
| Birth Date | 29 June 1950 |
| Birth Place | Michigan, USA |
| Age | 72 Years Old |
| Height | 5 Feet 4 Inches |
| Net Worth | 1.5 million USD |
| Profession | Pawn Shop proprietor |
| Marital Status | Married |
| Husband | Les Gold |
| Children | Ashley and Seth |
| Nationality | American |
Lili Gold Career
Lili Gold’s partner, Les Gold, is a pawnbroker, reality television personality, social media influencer, and speaker in the United States. He gained fame after starring in the reality series ‘Hardcore Pawn.’
Les Gold initiated his business journey at 12 by buying pizzas and selling them to classmates in Hebrew School.
Les established his pawn shop, ‘American Jewelry and Loan,’ designating Lili Gold as the proprietor.
Ashley Gold, Lili Gold’s daughter, also shares ownership of this pawn establishment. Seth Gold, Lili Gold’s son, manages the store’s marketing efforts.
This couple advertises their business through the yellow pages.
The pawn enterprise originally launched in Oak Park at the Green Eight Shopping Center. Their pawn store has since moved to Greenfield Road in Detroit.
Currently, this shop has over 50 employees and accommodates 1000 customers daily. Their pawn shop is thriving and they enjoyed a successful tenure on Hardcore Pawn.
Les Gold’s pawn journey
Les Gold, a third-generation pawnbroker and businessman, is the grandson of a pawnbroker who previously owned Sam’s Loans, an now-closed pawnshop located on Michigan Avenue in Detroit, and he owns American Jewellery and Loan.
Les commenced American Jewellery in 1978 within the Green Eight Shopping Center on 8 Mile Road in Oak Park before moving to its present site in 1993.
American Jewellery acquired Premier Jewellery and Loan in Pontiac in 2011, and this new site was highlighted in the opening episodes of Hardcore Pawn’s fifth season, along with two episodes of the sixth season, where Les’s son and co-owner/employee Seth attempts to sell the Pontiac location covertly.
Les’s only son, Seth, is a University of Michigan graduate and has been a co-owner of American Jewellery since then.
Seth oversees the store’s marketing and argues that without him, the shop’s sole marketing effort would merely be “an ad in the Yellow Pages.”
Ashley, Les’s daughter, earned her degree in business administration from Michigan State University and holds a graduate diamond certification from the Gemmological Institute of America.
Ashley is a co-owner of American Jewellery and has been part of the business for nearly fifteen years, although she did take a three-year maternity leave during that period.
The sibling rivalry between her and Seth is a recurring storyline in numerous episodes.
Lili Gold Personal Life
Lili has been wed to her partner Les Gold since 1975, and together they have two children, Ashley and Seth. They enjoy a contented married life.
Ashley also co-owns the shop, while Seth had aspirations of becoming a doctor but opted to join the family business instead. Ashley was born three years post-marriage on June 7, 1978, followed by Seth on February 23, 1981.
Moreover, Lili maintains a private lifestyle and prefers to keep details of her personal life undisclosed.
Lili Gold Net Worth
Lili’s principal income stems from the pawn shop, which has benefited from the television show Hardcore Pawn. Her projected net worth is approximately 1.5 million USD as of 2023, an increase from $1 million USD in 2022.
She generates around $50-$100k monthly.
Lili Gold Height & Weight
Lili stands about 5 ft 4 inches or 1.65 meters tall and weighs around 50-60 kgs or 120 lbs. Her shoe size is 6, and she possesses black eyes and black hair; despite her age, her face shows no signs of aging.
What is the net worth of Les Gold?
His net worth is $6.5 million.
Where was Les Gold born?
Les Gold was born in Detroit, Michigan, United States.
Is Les Gold married?
Yes, he is married.
What is Les Gold’s height?
He stands at 1.87 m tall.
What is Les Gold’s profession?
He is an American pawnbroker, reality television star, author, and media figure.










