Hilda Effiong Bassey, widely recognized as Hilda Baci, is a renowned Nigerian chef, media figure, model, and businesswoman, born on September 20, 1996. She attained both national and international fame after attempting to establish a new Guinness World Record for the longest cooking marathon executed by a single person.
Her record-setting effort, famously dubbed the “Cook-a-thon,” occurred from May 11 to May 14, 2023, in Lekki, Lagos State. During four grueling days, Hilda prepared over 250 dishes, enthralling a worldwide audience through live broadcasts while garnering physical support from celebrities and fans alike.
Early Life and Background
Hilda originates from Akwa Ibom State and was motivated to cook by her mother, an accomplished chef herself. Despite her profound affection for cooking, Hilda chose to focus on academics, graduating with a degree in Sociology from Madonna University, Okija. Ultimately, her enthusiasm led her to embrace the culinary world full-time.
Career Highlights
Hilda is the founder and head chef of @Myfoodbyhilda, where she fuses creativity, Nigerian traditions, and distinctive flavors. Her dishes, made with local produce, have earned her a dedicated following. Beyond the kitchen, she remains active on social media and television, hosting culinary shows and establishing her identity as a culinary icon.
In March 2023, she publicly declared her goal to break the Guinness World Record previously set by Lata Tondon, who cooked continuously for 87 hours and 45 minutes in 2019. Hilda commenced her attempt on May 11, 2023, and eclipsed the former record by cooking for 93 hours and 11 minutes, although her original aim was 100 hours.
Recognition and Support
The Cook-a-thon garnered tremendous backing from prominent Nigerians such as Governor Babajide Sanwo-Olu, Pastor Bolaji Idowu, Tiwa Savage, Ice Prince, Tim Godfrey, and even received a call from Vice President Yemi Osinbajo. The overwhelming public and online support transformed the event into a moment of national pride.
Record and Aftermath
Although Hilda was officially validated by Guinness World Records as the new record holder, her tenure was brief. In November 2023, Alan Fisher, an Irish chef, surpassed her with a new cooking marathon record of 119 hours and 57 minutes. He also established a record for the longest baking marathon at 47 hours and 21 minutes. Hilda graciously responded, congratulating him and expressing admiration for his accomplishment.
Personal Life
Hilda Baci is currently unmarried and keeps aspects of her personal life private. While she has shared images with a man on Instagram, she has not confirmed any romantic relationship.
Net Worth
Hilda’s projected net worth is approximately $320,000, reflecting her prosperous endeavors in catering, brand collaborations, content creation, and television appearances. She continues to expand her culinary empire while motivating young Nigerians, especially women, to chase their dreams boldly.
